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Immersion Den
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Creator Economy

Immersion

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Immersion Lvl 1: Introducing the creator economy
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Immersion Lvl 2: Diving into the Creator Economy
  • [20XX] 📖🗺️ SignalFire’s Creator Economy Market Map [SignalFire]
  • [2020] 📖🗺️ Social Strikes Back [A16Z]
  • [2020] 📖 The Creator Economy Needs a Middle Class [Li Jin]
  • [2020] 📖 Creators, Communities, and the Gray Space in the Middle [Nichanan Kesonpat]
  • [2021] 📖 Indexing the creator economy [Stripe]
  • [2020] 📖 Creators are Hiring [Benjamin Laufer]
  • [2020] 📖 Creator Hierarchy of Needs [Peter Yang]
  • [2020] 📖 How do content creators make money? [Blake Robbins]
  • [2020] 📖 The Next Phase of Social? Listen Closely [Andrew Chen]
  • [2020] 📖 #100: We Need 100x More Creators Online [Boundless]
  • [2020] 📖 Bundle Magic [Nathan Baschez]
  • [2019] 📖 Investing in the Podcast Ecosystem in 2019 [A16Z]
  • [2021] 📖 Twitter Will Take Flight in the Creator Economy [Peter Yang]
  • [2020] 📖 Audio’s Opportunity and Who Will Capture It [Matthew Ball]
  • [2020] 📖 AirPods as a Platform [Julian]
  • [2020] 📖 Live, Social, and Shoppable: The Future of Video [Connie Chan]
  • [2020] 📖 Users as people and the participatory economy [Check Your Pulse]
  • [2020] 📖 TikTok and the Sorting Hat [Eugene Wei]
  • [2020] 📖 Rise of TikTok & understanding its parent company ByteDance [Turner Novak]
  • [2020] 📖 The Video-First Future of Ecommerce [A16Z]
  • [2016] 📖 16 Observations on Livestreaming in China [A16Z]
  • [2021] 📖 Influencer (Creator) Marketing [Demand Curve]
  • [2021] 📖 Brand in the Influencer Era [Sparkline Capital]
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Immersion Lvl 3: The creator economy meets web3
  • [2021] 📖🎙️ The Creator Economy — NFTs and Beyond [A16Z]
  • [2021] 📺 Creator economy and Web3: NFTs, DAOs & patronage+ [Li Jin & Jesse Walden]
  • [2020] 🎙️📖 Creators, Communities, and Crypto - Part I [Fred Ehrsam]
  • [2021] 🎙️📖 Creators, Communities & Crypto - Part II [Ehrsam, Walden, Robbins]
  • [2021] 📖🎙️ Four Paradigms of Tokenized Communities [James Duncan]
  • [2021] 📖 Self-sovereign Symbiosis [EGirl Capital]
  • [2021] 📖 Social Tokens and Creator-Centric Economies [Digital Native]
  • [2021] 🧵 What’s next for the creator economy & its intersection with web3? [Li Jin]
  • [2021] 📺 Web 3.0: The Decentralized Creator Economy [Token2049]
  • [2021] 🎙 When DeFi Meets The Creator Economy: Santiago R. Santos [Adam Levy]
  • [2021] 📖 Content Communities & Digital Belonging [Kyle Chayka]
  • [2021] 📖 Creators, Artists & Athletes Discuss Their Creator Coins with Fans [Kurt Patat]
  • [2021] 🎙️📖 Crypto Creators: On Art Galleries to ‘Tokenized’ Collectibles [A16Z]
  • [2021] 📖 Chain reactions: How creators, web3 & the metaverse intersect [Digital Native]
  • [2021] 📖 Tips for creators getting into crypto [Crypto x Creator Economy]
  • [2021] 📖 NFTs and a Thousand True Fans [Chris Dixon]
  • [2021] 📖 Crypto’s Consumer Era [Kinjal]
  • [2021] 📖 Zuck, Facebook Meta & The Influencer Roadshow [Jamie Burke]
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Immersion Lvl 4: The rise of the Expertise Economy
  • [2021] 📖 The Creator Economy gets a lot of hype - but the Expertise Economy may be even bigger. [Olivia Moore]

Other

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Trends
  • [2021] 📖 Li Jin on the future of the creator economy [Economist]
  • [2021] 📖 App rush: Talent over trash [Axios]
  • [2021] 📖 FB said to be planning newsletter tools to court independent writers [NYT]
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Reports
  • [2021] 📕 📺 The Creator Economy & 2nd Renaissance [Bitkraft VC]
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Tools

The Future of Social [TFoS]